Transformation of NATO and Increasing Role of Public Diplomacy

Abstract

This article aims to analyze the problems that NATO, as a multi-national defense organization could face in adapting public diplomacy strategies usually seen within the domain of nation- states to its targets and organizational structure. In this framework, the emphasis will be given to the public diplomacy strategies and activities specifically targeting the publics of the Alliance’s member states and external publics which can be defined as NATO’s two new centers of gravity. The study will also discuss the use of smart power based on civil-military cooperation within the framework of the comprehensive approach to crisis management which is one of the important elements of NATO’s new strategic concept. Conclusion part evaluates the role of public diplomacy in consolidating NATO’s new image emerging within the process of its strategic transformation.

Keywords

NATO, Public Diplomacy, Smart Power, Strategic Concept, Comprehensive Approach

Citation

Oktay, Emel, “Transformation of NATO and Increasing Role of Public Diplomacy”, International Relations, Volume 9, Issue 34 (Summer 2012), pp. 125-149.

Affiliations

• Emel G. OKTAY, Assoc. Prof. Dr., Hacettepe University, Department of International Relations