BOOK REVIEW: Nation Branding: Concepts, Issues, Practice
Abstract
Review of the book "Nation Branding: Concepts, Issues, Practice" edited by Keith Dinnie. The book shows how governments are forming distinct identities (brands) to demonstrate their uniqueness and competitiveness in an increasingly globalised world.
Keywords
International Relations, Book Review, Soft Power, Nation Branding
Citation
International Relations, Volume 9, Issue 35, Fall 2012, p. 131 - 134
Affiliations
- Philipp O. AMOUR, Assist. Prof., Fatih University, Department of International Relations
Share this content